Visual & Communication Art
(Applied Art)
Level: Advanced + Artificial Intelligence
Our Advanced Visual & Communication Art course is a 2-year journey that transforms your passion into a powerful creative career. Blending advanced design, branding, storytelling, and real-world experience with AI-driven tools, we help you think smarter, create faster, and deliver work at a global standard. Through live projects and portfolio building, you gain the confidence, skills, and industry exposure needed to step into jobs, freelancing, or creative careers—truly job-ready.
2 Year
Course Curriculum
Module 1
Foundation of
Advertising
Build a rock-solid base in how advertising really works. Learn the purpose of ads, how brands talk to people, and what makes an idea stand out in a crowded market. You’ll explore classic and modern ad campaigns, understand briefs, and start thinking like a creative problem-solver, not just a software user.
Software Skills
Development
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Adobe Photoshop CC 2026
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Adobe Illustrator CC 2026
Master the four core tools of modern visual communication: Adobe Photoshop, Illustrator, After Effects, and Premiere Pro. You’ll learn how to edit and retouch images, build vector logos and layouts, create motion graphics, and cut engaging video content. Step by step, you’ll use these softwares on real advertising-style briefs so your skills are practical, confident, and ready for the industry.
New
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Adobe After Effects CC 2026
New
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Adobe Premiere CC 2026
Sketching / Scribbling Skills
Train your hand and eye to think like a visualizer. Through simple sketching and scribbling exercises, you’ll learn how to quickly put ideas on paper, explore layouts, and build confidence in drawing basic objects, people, and scenes. This isn’t about perfect art—it’s about speed, clarity, and communicating strong concepts for advertising.
Typography &
Calligraphy
Understand how letters can speak. In this stage, you’ll learn the basics of typography and calligraphy—font families, hierarchy, spacing, and hand-lettering. You’ll practice creating headlines, taglines, and layouts where type carries the mood of the ad. By the end, you’ll know how to use type and hand-drawn lettering to make your ideas clearer, stronger, and more memorable.
Photography Basics
Learn how to see like a photographer. You’ll understand framing, lighting, angles, and basic camera settings so you can plan and capture images that work for ads, social media posts, and design layouts. This stage helps you shoot or select better reference photos, making your final designs stronger and more professional.
Module 2
Professional Graphic
Design Techniques
Go beyond basic layouts and start thinking like a professional designer. In this stage, you’ll learn composition, balance, contrast, grids, and visual hierarchy so every poster, social media post, and ad you create looks clean, clear, and intentional. You’ll practice turning rough ideas into polished designs that are ready to show in your portfolio or to real clients.
Visualisation Process
Learn how to think like a creative, not just a designer. In this stage, you’ll practice visualisation and ideation—breaking down briefs, asking the right questions, and turning words into strong visual ideas. Through quick scribbles, mind-maps, and reference research, you’ll build a clear thinking process that helps you generate fresh, relevant concepts for any brand or medium.
Identity Design &
Branding
Understand how to build a brand, not just a logo. In this stage, you’ll learn the basics of identity design—logos, color palettes, typography, and visual style—and how to keep them consistent using simple brand guidelines. You’ll create mock brand identities and apply them across posters, social media, and basic campaigns so your work looks like it belongs to one clear, professional brand.
New
Advertising Campaign
Creation process
Understand how to build a full advertising campaign, not just single artworks. In this stage, you’ll learn how to move from brief to big idea, then translate that idea into a series of connected creatives—posters, social media posts, outdoor, basic video, and more. You’ll practice keeping one clear message and visual style across all pieces so your campaigns feel strong, consistent, and professional.
New
Digital Advertising &
Marketing Basics
Get a clear, beginner-friendly view of how digital advertising and marketing work today. You’ll learn the basics of social media ads, display banners, simple search concepts, and content for platforms like Instagram and YouTube. This stage helps you understand how creative ideas, targeting, and basic metrics come together so you can design visuals that actually support online marketing goals.
Print Production
Knowledge
Get comfortable with how your designs move from screen to print. You’ll learn basic print production terms, file formats, color modes, resolution, and how to prepare artwork for printers and vendors. This stage helps you avoid common mistakes and makes sure your posters, brochures, and other print ads come out sharp, accurate, and professional in the real world.
Module 3
Artificial Intelligence Integration across the course
AI tools you will learn;
Get hands-on with today’s most powerful AI tools for creatives: ChatGPT, Midjourney, KlingAI, and Adobe Firefly. You’ll learn how to use them for idea generation, copy drafts, visual concepts, and image variations while still keeping your own creative control. This stage shows you how to combine human thinking with AI support so your advertising work becomes faster, smarter, and more experimental.
What you will learn;
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Prompt writing & creative direction using AI
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Fast design workflows & productivity
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Idea generation and concept development
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Responsible and Ethical use of AI
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AI-based image, video & content creation
Portfolio Development
Start building a portfolio that actually gets noticed. In this stage, you’ll select your best class projects, refine them with feedback, and present them as clear case studies—showing the brief, your idea, and the final design. You’ll learn how to arrange your work for interviews, Behance, and social media so studios and clients can quickly see your thinking, skills, and growth.
Personality Development &
career preparation
Prepare yourself for the real advertising world, not just the classroom. In this stage, you’ll work on communication skills, confidence, presentation style, and basic interview etiquette. You’ll practice talking about your ideas, presenting your portfolio, and understanding how agencies and studios work so you feel ready for internships, jobs, or freelance opportunities after the course.