Visual & Communication Art
(Applied Art)
Level: Basic to Intermediate
Our 1-year program builds a strong foundation in design thinking and creative execution. From basics to intermediate level, you learn tools, visual principles, and real-world techniques. With hands-on projects, you gain practical experience and confidence. You develop your creative skills through guided learning and real applications. This course prepares you for advanced learning and entry into the design industry.
1 Year
Course Curriculum
Module 1
Foundation of
Advertising
Build a rock-solid base in how advertising really works. Learn the purpose of ads, how brands talk to people, and what makes an idea stand out in a crowded market. You’ll explore classic and modern ad campaigns, understand briefs, and start thinking like a creative problem-solver, not just a software user.
Software Skills
Development
Adobe Photoshop CC 2026
Adobe Illustrator CC 2026
Master the two core pillars of digital design: photo editing and vector graphics. You’ll learn how to retouch images, adjust colors, and create clean compositions in photo-editing software, while also building sharp logos, icons, and illustrations in vector tools. By the end, you’ll know how to use these graphic design softwares with confidence to create professional, print- and digital-ready artwork.
Sketching / Scribbling Skills
Train your hand and eye to think like a visualizer. Through simple sketching and scribbling exercises, you’ll learn how to quickly put ideas on paper, explore layouts, and build confidence in drawing basic objects, people, and scenes. This isn’t about perfect art—it’s about speed, clarity, and communicating strong concepts for advertising.
Typography &
Calligraphy
Understand how letters can speak. In this stage, you’ll learn the basics of typography and calligraphy—font families, hierarchy, spacing, and hand-lettering. You’ll practice creating headlines, taglines, and layouts where type carries the mood of the ad. By the end, you’ll know how to use type and hand-drawn lettering to make your ideas clearer, stronger, and more memorable.
Photography Basics
Learn how to see like a photographer. You’ll understand framing, lighting, angles, and basic camera settings so you can plan and capture images that work for ads, social media posts, and design layouts. This stage helps you shoot or select better reference photos, making your final designs stronger and more professional.
Module 2
Professional Graphic
Design Techniques
Visualisation Process
Identity Design &
Branding
Go beyond basic layouts and start thinking like a professional designer. In this stage, you’ll learn composition, balance, contrast, grids, and visual hierarchy so every poster, social media post, and ad you create looks clean, clear, and intentional. You’ll practice turning rough ideas into polished designs that are ready to show in your portfolio or to real clients.
Learn how to think like a creative, not just a designer. In this stage, you’ll practice visualisation and ideation—breaking down briefs, asking the right questions, and turning words into strong visual ideas. Through quick scribbles, mind-maps, and reference research, you’ll build a clear thinking process that helps you generate fresh, relevant concepts for any brand or medium.
Understand how to build a brand, not just a logo. In this stage, you’ll learn the basics of identity design—logos, color palettes, typography, and visual style—and how to keep them consistent using simple brand guidelines. You’ll create mock brand identities and apply them across posters, social media, and basic campaigns so your work looks like it belongs to one clear, professional brand.
Print Production
Knowledge
Get comfortable with how your designs move from screen to print. You’ll learn basic print production terms, file formats, color modes, resolution, and how to prepare artwork for printers and vendors. This stage helps you avoid common mistakes and makes sure your posters, brochures, and other print ads come out sharp, accurate, and professional in the real world.
Basic Introduction of
Artificial Intelligence Tools
Get a simple, practical introduction to today’s AI tools for creatives. You’ll learn how to use AI software to speed up idea generation, moodboards, image variations, and basic content drafts—without losing your own thinking. This stage shows you how to treat AI as a smart assistant, so you stay in control of the concept, style, and final design.
Portfolio Development
Start building a portfolio that actually gets noticed. In this stage, you’ll select your best class projects, refine them with feedback, and present them as clear case studies—showing the brief, your idea, and the final design. You’ll learn how to arrange your work for interviews, Behance, and social media so studios and clients can quickly see your thinking, skills, and growth.
Personality Development &
career preparation
Prepare yourself for the real advertising world, not just the classroom. In this stage, you’ll work on communication skills, confidence, presentation style, and basic interview etiquette. You’ll practice talking about your ideas, presenting your portfolio, and understanding how agencies and studios work so you feel ready for internships, jobs, or freelance opportunities after the course.
OUTCOME
By the end of this course You Will
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Build a strong professional portfolio
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Gain practical, real world experience
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Be Job-ready